Dietrich Lubs and Dieter Rams wanted the AW50 to reflect their vision of creating a watch that displayed the time in the most functional way possible. 1991 saw the release of the AW50 which took the idea of the ‘less but better’ AW10 design and with the removed the numbers and the minute track, as well as a simplified bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come. As a celebration of the timeless appeal and iconic status of these watches, every detail is an exact match of when originally launched.